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    <description>Plain guides to Google Business Profile, Maps rankings, reviews, ads and AI search for local business owners, written by the team behind Fabian.</description>
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      <title>How to optimize your Google Business Profile, step by step</title>
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      <description>A Google Business Profile optimization checklist for local businesses: verification, categories, hours, photos, posts and reviews, and mistakes to avoid.</description>
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      <title>How to respond to Google reviews, good and bad</title>
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      <description>How to respond to Google reviews in your own voice, with templates for five-star, mixed and negative reviews, what never to say, and how fast to reply.</description>
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      <title>Answer engine optimization for local businesses</title>
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      <description>How local businesses get named in ChatGPT, Google AI Overviews and Copilot answers, from listings and service pages to crawler access, and what to skip.</description>
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      <title>How to rank higher on Google Maps</title>
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      <description>How Google ranks businesses on Maps by relevance, distance and prominence, and the steady habits that move a local business up without a suspension.</description>
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      <title>What is a good ROAS for a small business?</title>
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      <description>A good ROAS is any return above your break-even, and your margin sets it. Find yours, set a target and spot the readings that make losing ads look good.</description>
      <pubDate>Mon, 26 Oct 2026 10:00:00 -0700</pubDate>
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      <title>Agency client reporting that clients actually read</title>
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      <description>Most client reports get skimmed. The one-page report clients read shows progress on their goal, what shipped, checkable numbers and the decisions due.</description>
      <pubDate>Mon, 26 Oct 2026 09:00:00 -0700</pubDate>
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